6 tips on how to optimize your Customer's Buying Journey
There are ways to nudge the buyer forward on their customer journey and hence increase your conversion rates from clicks to customers.
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Ines Rosef-Ingram
- Mar 22, 2022
- 5 min
Is email open rate a good metric or is it unreliable?
Email open rates have been declining for the past few years, according to Marketing Sherpa's weekly data. But there are actually two...
Ines Rosef-Ingram
- Aug 31, 2021
- 2 min
5 email automations that helps your business
Email marketing is a tool proven to boost lead generation, conversions, sales and retention. You want it but you are unsure where to...
Ines Rosef-Ingram
- Aug 10, 2021
- 1 min
Default value for merge fields in Keap
How to set the default value for First Name in Keap Lite, Pro and Max
Ines Rosef-Ingram
- Jun 10, 2021
- 5 min
How will email tracking be affected by the iOS 15 update?
Apple's iOS 15 update will give users the option to prevent senders from gathering certain data about the recipient like if they have...
Ines Rosef-Ingram
- Feb 22, 2021
- 2 min
6 tricks to becoming a better salesperson
1. Understand your Buyer To be efficient in selling you foremost need to understand the prospective buyer. This is more than their title...
Ines Rosef-Ingram
- Oct 13, 2020
- 2 min
Favourite Keap Grow features
What is Keap Grow Keap has been serving customers for almost 20 years (founded in 2001). A couple of years ago they introduced new...
Ines Rosef-Ingram
- Jun 30, 2020
- 2 min
Why nurturing is important to convert clicks to customers
Wondering why clicks are not converting to customers? Did you know that 80% of sales are made on the 5th to 12th contact? Chances are...
Ines Rosef-Ingram
- Sep 23, 2019
- 1 min
How to create emails with custom fonts in Keap / Infusionsoft by Keap
Follow these two simple steps to add custom fonts in your emails
Lene Kristin Vastveit
- Sep 18, 2019
- 3 min
What you should know about email marketing today
Email marketing might not be the most exciting channel to use when doing digital marketing, but it should definitely not have any less...
Ines Rosef-Ingram
- Aug 28, 2019
- 3 min
Improve your email deliverability - DKIM and SPF
This article will go through the what you should do to improve the deliverability of your emails sent through Infusionsoft by Keap. If...
Lene Kristin Vastveit
- Aug 16, 2019
- 4 min
The benefits of using landing pages and 6 tips on how to ensure high conversion ratios
This article first gives you 5 reasons why a landing page is beneficial, and at the end, 6 things for great conversion on your landing...
Ines Rosef-Ingram
- Apr 5, 2019
- 2 min
Improve email delivery rates in 4 easy steps
What actually affects your open rates? It is not only great content that makes your contacts open mails, it actually has to arrive in...
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