6 tips on how to optimize your Customer's Buying Journey
There are ways to nudge the buyer forward on their customer journey and hence increase your conversion rates from clicks to customers.
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Ines Rosef-Ingram
- Jun 10, 2022
- 3 min
Reduce your cost per lead and increase your conversion rate with landing pages
Advertising and driving the traffic towards landing pages that are targeted to the specific ad audience increases ROI.
Ines Rosef-Ingram
- Mar 22, 2022
- 5 min
Is email open rate a good metric or is it unreliable?
Email open rates have been declining for the past few years, according to Marketing Sherpa's weekly data. But there are actually two...
Ines Rosef-Ingram
- Aug 31, 2021
- 2 min
5 email automations that helps your business
Email marketing is a tool proven to boost lead generation, conversions, sales and retention. You want it but you are unsure where to...
Ines Rosef-Ingram
- Aug 10, 2021
- 1 min
Default value for merge fields in Keap
How to set the default value for First Name in Keap Lite, Pro and Max
Lene Kristin Vastveit
- Jul 20, 2021
- 4 min
Want to make money online, selling online courses? - Some honest reflections
First thing first, successfully selling courses online is more than just recording some course content. You need a great product and you...
Ines Rosef-Ingram
- Jun 10, 2021
- 5 min
How will email tracking be affected by the iOS 15 update?
Apple's iOS 15 update will give users the option to prevent senders from gathering certain data about the recipient like if they have...
Ines Rosef-Ingram
- May 13, 2021
- 2 min
What can you automate with Marketing Automation?
5 ideas to what you can automate with Market
Marketing Automation is like an assistant that works 24/7 and does not need breaks or get sick
Ines Rosef-Ingram
- Apr 8, 2021
- 1 min
How to automate your business using the Keap Automation Builder
Don't have Keap yet? Start here for free Read about the different Keap packages and the benefits you only get by buying Keap through...
Ines Rosef-Ingram
- Feb 22, 2021
- 2 min
6 tricks to becoming a better salesperson
1. Understand your Buyer To be efficient in selling you foremost need to understand the prospective buyer. This is more than their title...
Ines Rosef-Ingram
- Feb 11, 2021
- 1 min
Get your virtual LinkedIn business card
Did you even know that you had a QR code that takes a person straight to your LinkedIn profile? The traditional business cards are...
Ines Rosef-Ingram
- Dec 15, 2020
- 4 min
How do you qualify leads?
A friend asked me this question the other day. In our business, we say that we help you qualify the leads so that you only spend time on...
Ines Rosef-Ingram
- Oct 19, 2020
- 2 min
Automation based on task outcome
This is our recent favourite updated feature in Infusionsoft <3 (The below is based on the transcript from Grady at Keap's presentation...
Ines Rosef-Ingram
- Oct 13, 2020
- 2 min
Favourite Keap Grow features
What is Keap Grow Keap has been serving customers for almost 20 years (founded in 2001). A couple of years ago they introduced new...
Ines Rosef-Ingram
- Sep 22, 2020
- 3 min
How weather should influence your marketing strategy
Did you know that you could use the weather to make your marketing more efficient?
Ines Rosef-Ingram
- Jun 30, 2020
- 2 min
Why nurturing is important to convert clicks to customers
Wondering why clicks are not converting to customers? Did you know that 80% of sales are made on the 5th to 12th contact? Chances are...
Ines Rosef-Ingram
- Jun 11, 2020
- 2 min
5 tips on how to write inMails or reaching out on LinkedIN
1. Understand the person you are writing to Look at their profile, see what they have recently posted or reacted to and their employment...
Ines Rosef-Ingram
- Dec 3, 2019
- 1 min
How to change the name of an image in Infusionsoft by Keap
The name of an image is important for a few reasons: - For SEO purposes, you can use keywords to describe your picture - It is the text...
Lene Kristin Vastveit
- Oct 25, 2019
- 3 min
Sales pipeline automation: Make your sales team more effective.
There are easy steps to make your sales team more efficient and ensure that the processes with highest conversion rates are used by...
Ines Rosef-Ingram
- Oct 3, 2019
- 1 min
How to set Template Defaults in Keap Max Classic (formerly Infusionsoft by Keap)
You have contacts that you might only have the email address for, and some of the merge fields that you are using in emails and campaigns...
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