Google tells you that you have had visitors on your website...
...but who are these people really?
They have all shown some kind of interest in your company and your products, but sadly you do not have a way of identifying them or to communicate to them.
Or... Facebook shows you that you have new likes to your post and ads, and people has clicked to read more, but how do you continue to communicate to them?
This is where lead capturing and lead nurturing comes in!
Firstly, you need a good way to actually capture someone's contact information. Secondly, very few are ready to buy at first sight or visit, so you will need to keep their interest to convert them into becoming paying customers. This is exactly what nurturing is about.
Having the opportunity to present your product and more information to a ‘captive crowd’ through a great nurturing campaign may not guarantee a sale, but it does guarantee a substantial and significant increase in sales opportunities.
What are you waiting for?
Businesses who nurture leads make 50% more sales for
a third of the price.