In today’s digital world it is harder than ever to capture a customer's attention, let alone ensuring long-term customer loyalty. Marketing is essential to your success and you need to invest in this aspect of your business. Time and resources are however limited in most businesses.
In many smaller businesses the person responsible for marketing is juggling tasks like graphic design, social media, website development, SEO etc. Most of these tasks require significant training and experience.
Outsourcing your marketing tasks to a specialized marketing team, will free up valuable time and resources, as well as increasing the effect of your marketing. Here are our top five reasons for why you should consider outsourcing your marketing.
1. Access to experts exactly when you need them Instead of a long term financial obligation of employing one person or several people to do your marketing, you can hire team of experts to suit your specific product need at the time. This way you can significantly reduce unnecessary costs.
2. Save time and resources by not hiring
To produce a brilliant campaign you will need a copywriter, a graphic designer, a social media expert and a Tech guru. Finding an individual with all these skills at the equal and needed levels are most often very difficult and at the best a time consuming process. When you outsource your marketing to an agency you get a team of experts that can significantly help you increase the effect of your marketing. Using an agency to do your marketing means you never have to worry about gaps in delivery due to illness or leave.
3. Better insight
To increase sales you must know your target group. By hiring a team expert you will get a better understanding of your target group and how your product is perceived.
When you have identified your target group you can more easily tailor the information they are receiving and how they are receiving it.
4. Freedom to focus on other tasks
By outsourcing your marketing, either all your marketing tasks or specific tasks you have little knowledge of, you free up time for yourself and your business and use your time more efficiently elsewhere. You can focus on developing your product and business, or maybe have some more time for family and friends.
5. Better and cheaper access to resources
By hiring an agency to take over some of your tasks you can benefit from their considerable experience from other customers. Tasks can often be solved in a various different ways, some might however be more effective than others. A good agency will offer you ideas and input on how to achieve your target, has the necessary technology available and offer access to a network of experts.
Pine3 Marketing is a full-service Scandinavian digital marketing agency based in beautiful Cape Town. We are a certified Infusionsoft by Keap partner. Our focus is how you can achieve more with less effort and resources with marketing automation, effective leadgeneration and measurable marketing. Contact us for a free consultation and more information.