• Ines Rosef-Ingram

Default value for merge fields in Keap



One of the things that you will notice in your Keap Lite, Keap Pro and Keap Max app is that there is a default value for the merge field "First Name", and the default value is "Friend"

There are actual default values for all fields, and you find the complete list here.


When does the default value for a field in Keap show?

The default value will show if the contact does not have a value set in that field and that field is used in e.g. an email to the contact.


As these default values might not always suit you, this article will show you how to change what will show if the First Name field is empty.


In stead of using the # symbol and put in your merge field for First Name, put in this little snippet of "code".


[% if contact.first_name and contact.first_name != empty %][[contact.first_name]][% else %]PUT IN YOUR OWN VALUE HERE[% endif %]


In context it could look like this (when there is no value in First Name):

  • This will leave the name empty -> Hi [% if contact.first_name and contact.first_name != empty %][[contact.first_name]][% else %] [% endif %],

  • This will leave the value to "Hi there," -> Hi [% if contact.first_name and contact.first_name != empty %][[contact.first_name]][% else %]there[% endif %],

What about changing default values in Keap Max Classic?

Read our blog article on that here How to set Template Defaults in Keap Max Classic (formerly Infusionsoft by Keap)


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Thank you!