• Lene Kristin Vastveit

How to create a successful Instagram platform for your business.

Updated: Jun 25, 2019



Social media can be an important channel to reach potential customers and keeping in touch with your current customers. Here are 8 tips to how to increase your number of followers and engagement on social media:


1. Create a great (and catching) instagram bio


You only have a few seconds to make a first impression and catch peoples interest when they visit your profile. Give first-time visitors an introduction to your company/organization (and have your target group in mind). Try to include:

- What your vision/mission is

- What services/products do you offer

- What are your opening hours (if relevant)

- Any other extra information of interest?


BUT keep it short and simple.


2. Post eye-catching useful posts daily


If your bio catches the interest of the visitors, they will look to find out more about what you do by scrolling though your feed. A cohesive Instagram feed design matters, as people love beautiful pictures and great design. Posting daily is a must and it’s a great platform to promote your products. Here are a few tips:

  • Make a content plan

  • Choose a theme style and grid layout

  • Stick to a color palette

  • Plan your feed in advance

and post daily.


3. Tag your location


Increase the chance of being discovered by random people on Instagram and optimize your posts and stories by adding a location (and tagging the location).


4. Use Instagram stories

Give it a try. There is really no reason why not. The Instagram stories is a great platform to share short-lived promotions, how to videoes, share relevant content, inspiration, your shout-outs, blog updates etc. When using instagram stories remember to:

  • Remember to use location tags and tags relevant to the content.

  • Keep your best stories on your profile (using highlights).


5. Interact with your followers


Listen to your followers and interact with them, for example by:

  • reply to comments on your profile

  • follow back

  • like and comment on your followers posts

  • watch your followers stories

  • publish relevant content and tag authors

  • use your Instagram to deliver excellent customer service or answer questions from potential customers/clients.


6. Spread the word about your Instagram account

Use your other social media platforms to advertise your Instagram account. If they follow you on one channel they are more likely to follow you on Instagram too. Here are a few tips:

  • Design website popups to inform visitors on your website about your Instagram account

  • Add social media buttons to your emails

  • Ask your team to share information on personal social media profiles

  • Reach out to your professional network to ask for shout-outs


Note! Ensure that your different social media platforms complement each other.


7. Collaborate with influencers


People seek out genuine recommendations before making the purchase decision

  • Aim to turn your loyal followers into brand ambassadors (e.g. through competitions and referral discount codes).

  • Look for niche micro-influencers to offer collaboration in the start


8. Run a competition and give away branded freebies

Running a giveaway on social media can significantly increase sales, and works very well on Instagram. Keep it easy to join, set a few and simple steps to enter, to grow your number of followers fast.



Do you have any other tips and/or tricks? Comment below and let us know!

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