Updated: Jul 10, 2020
The consumer journey is becoming increasingly more complex, and as a result the way brands generate and nurture leads is also changing. Brands are putting a stronger emphasis on lead nurturing and are automating as much of the process as possible.
Lead generation statistics
The first stage of your marketing efforts is lead generation, as you can’t nurture what you don’t have.
# 96% of visitors who come to your website aren’t ready to buy (yet). (Marketo)
This stat really highlights the importance of lead nurturing. Getting visitors to your site is only the beginning. If you don’t have a strategy in place to nurture leads along the buyer journey you will be missing out on potential business.
# 93% of B2B buying processes start with an online search. (Pinpoint Market Research and Anderson Jones PR)
Google continues to put more emphasis on its ads over organic listings so make sure you don’t overlook the role of paid advertising in your search marketing efforts.
# 65% of businesses say generating traffic and leads is their biggest marketing challenge. (Hubspot)
Businesses still feel that generating traffic and leads is their biggest challenge.
Lead nurturing statistics
# 54% of email marketers say increasing engagement rate is their number one priority. (Ascend2)
Getting people to subscribe to your email list is one thing. Keeping them there and getting them to interact with your email content is something else.
# Targeting users with content relevant to their position along the buying process yields 72% higher conversion rates. (Aberdeen)
The most effective way to get your prospects one step closer to buying is knowing where they are along the buying process and delivering content that meets their needs.
Lead automation statistics
Nurturing leads on a large scale requires the right kind of tools. Enter automation software.
# 57% of marketers say lead nurturing is the most valuable feature of automation software. (Ascend2)
Brands are investing more in automation software every year, and with good reason. To maximize your marketing ROI you need to convert every possible lead you can. This requires automated data collection and attribution, as it would be impossible to do this manually for thousands of leads every month.
# 79% of top-performing companies have been using marketing automation for three or more years. (Pardot)
The top-performing companies have been using marketing automation for a while now. These platforms enables you to implement automatic processes that will drive more sales, save time and help you be more consistent in your communication with your customers.
# Marketers say that the biggest benefits of automation are saving time (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities including up-selling (58%). (Adestra)
There are only 24 hours in each day, and handling any task that could be automated is a waste of time.
# 80% of marketers using automation software generate more leads; 77% convert more of those leads. (VB Insight, APSIS)
Marketing automation empowers us to get better results. It simply wouldn’t work to do multichannel, data-driven marketing without these tools.
# 63% of companies using marketing automation outsource all or part of it. (Ascend2)
Automation software can be expensive, difficult to choose between and complicated to learn how to use. So it’s no surprise that 63% of companies using marketing automation outsource all or part of it to agencies that have the necessary tools and knowledge.
Interested in knowing more about marketing automation and how it can benefit your business? Schedule a free virtual coffée with us today where we look at ways of increasing revenue for your business.